{"product_id":"mylab-marketing-with-pearson-etext-access-card-for-consumer-behavior","title":"Mylab Marketing with Pearson Etext --Access Card -- For Consumer Behavior","description":"\u003cp\u003e\u003ccite\u003e\u003cstrong\u003eConsumer Behavior: Buying, Having, and Being\u003c\/strong\u003e\u003c\/cite\u003e covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age.\u003c\/p\u003e \u003cp\u003eIn the \u003cstrong\u003e13th Edition\u003c\/strong\u003e, up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior.\u003c\/p\u003e Personalize learning with MyLab Accounting with Pearson eText \u003cp\u003eThis flexible digital platform combines unrivaled content, online assessments and customizable features to personalize learning and improve results.\u003c\/p\u003e \u003cp\u003ePearson eText is an easy-to-use digital textbook available within MyLab\u003csup\u003e(R)\u003c\/sup\u003e that lets you read, highlight and take notes, all in one place.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eNOTE\u003c\/strong\u003e: Before purchasing, check with your instructor to confirm the correct ISBN. Several versions of the MyLab\u003csup\u003e(R)\u003c\/sup\u003e and Mastering\u003csup\u003e(R)\u003c\/sup\u003e platforms exist for each title, and registrations are not transferable. To register for and use MyLab, you will need either a course ID from your instructor or an invitation link that your instructor will send you directly.\u003c\/p\u003e Used books, rentals, and purchases made outside of Pearson \u003cp\u003eIf purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.\u003c\/p\u003e","brand":"Pearson","offers":[{"title":"Default Title","offer_id":50804607549672,"sku":"9780135226018","price":119.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/9539\/3512\/files\/imageloader_ad6e1e34-aa4f-4476-83c7-98bc612e45c8.jpg?v=1790300217","url":"https:\/\/shop.kuumba.app\/products\/mylab-marketing-with-pearson-etext-access-card-for-consumer-behavior","provider":"Kuumba","version":"1.0","type":"link"}