{"product_id":"purple-cow","title":"Purple Cow","description":"\u003cp\u003e\u003cb\u003eYou're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhat do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. \u003cp\u003e\u003c\/p\u003ePurple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. \u003cp\u003e\u003c\/p\u003eIf you enjoyed reading this, check out Seth Godin's business classic \u003ci\u003eThis is Marketing.\u003c\/i\u003e","brand":"Penguin Group","offers":[{"title":"Default Title","offer_id":50868907147496,"sku":"9780141016405","price":25.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/9539\/3512\/files\/imageloader_ea4195ed-44d9-4f2c-bc66-67881bb43b11.jpg?v=1790359205","url":"https:\/\/shop.kuumba.app\/products\/purple-cow","provider":"Kuumba","version":"1.0","type":"link"}