{"product_id":"win-bigly-2","title":"Win Bigly","description":"\u003cb\u003eThe \u003ci\u003eNew York Times\u003c\/i\u003e bestseller that explains one of the most important perceptual shifts in the history of humankind\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eScott Adams was one of the earliest public figures to predict Donald Trump's election. The mainstream media regarded Trump as a lucky clown, but Adams - best known as \"the guy who created \u003ci\u003eDilbert\u003c\/i\u003e\" -- recognized a level of persuasion you only see once in a generation. We're hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. \u003cp\u003e\u003c\/p\u003eThe point isn't whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. \u003ci\u003eWin Bigly\u003c\/i\u003e is a field guide for persuading others in any situation--or resisting the tactics of emotional persuasion when they're used on you. \u003cp\u003e\u003c\/p\u003eThis revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump's tactics with North Korea, the NFL protesters, Congress, and more.","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":67551585566952,"sku":"9780735219731","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/9539\/3512\/files\/imageloader_39b8aa10-cd4e-4389-ba74-7d1f0100cc53.jpg?v=1790377043","url":"https:\/\/shop.kuumba.app\/products\/win-bigly-2","provider":"Kuumba","version":"1.0","type":"link"}